I talked to 'Lucifer' in the chat while cold calling a top agency — here’s why you never assume

Don't assume they won't pick up the phone — that's the main point we beat over and over: call like you expect a yes. We walk through cold-calling basics — have a plan, follow the steps (open, state value, qualify, set next step), treat each ring as an opportunity, and don't get hung up on a single "no" — just move to the next one. I got hyped after talking to one of the biggest agencies, which proves the point: big wins come from dialing and sticking to the playbook. We also riff on the chat nonsense — fake Lucifer and all that — mostly to remind you not to get bamboozled by noise or ego; unless Lucifer’s buying me a Ferrari, he can wait. Bottom line: adopt the cold-calling mindset, expect pickup, handle rejection like a pro, and you’ll be on your way to being a cold-calling god (or at least less terrified of your phone).

Takeaways:

• I never assume they won't pick up — I'm the cold-calling god, call, don't overthink, repeat.
• We follow a set cold-calling plan step-by-step, so I stick to the script and process even when nerves try to sabotage me.
• If someone says no, we shrug it off — rejection is data, so I keep dialing, note what failed, tweak my opener, and use each no as honest feedback.
• I joked about fake Lucifer and Ferraris, but the real point is: don't get distracted by noise, focus on calls.
• We embrace curiosity: cold calling basics mean learning to open quickly, qualify fast, and pivot — I practice the opening, ask strong questions, and close for a next step without begging.

Companies mentioned in this episode:

• Ferrari